Marketing tidbits

Marketing titbits

I recently sent out a mail to my MBA class people...

I thought I'll share this thing I saw with you all... Last week, my kid had to be vaccinated and we had taken him to a doctor. There were a couple of kids at the entrance selling balloons there. I am particularly sure that none of them had a MBA, but they seemed to have got everything right about selling their product. Positioned for the parents of a sick kid or a crying kid. Placed and distributed right in front of a doctor's (paediatric) clinic, this I felt was a text book example of an excellent marketing plan in action.

Vinay

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Got a few responses as well:

Date: Mon, 06 Mar 2006 13:29:11 +0530 (IST)

From: K. Jayanth

Reply-To: pgsm-iimb-2001@yahoogroups.com

To: pgsm-iimb-2001@yahoogroups.com

Subject: Re: [pgsm-iimb-2001] A story of marketing

yet another one then..

place : In front of marriage hall.

product : gift envelopes into which you can put some cash.

price : Rs 5/- instead of Rs 1/- in a shop.

deal sweetner : glue for sealing the envelope !!

regards,

jayanth

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From: "Lall, Rajiv"

Reply-To: pgsm-iimb-2001@yahoogroups.com

To: pgsm-iimb-2001@yahoogroups.com

Subject: Re: [pgsm-iimb-2001] A story of marketing

Here's one more -

place - big private hospital

product - small temple with a huge donation box

return - peace of mind - Someone up there will listen to your prayers

-Rajiv